Food With Purpose
We work our tails off to make products that help your dog play harder, jump higher & live longer. Paws Honor.
We know that real food can make a real difference in your pet’s life – that’s why every single one of our products has been carefully crafted & intentionally made.
We utilize Eastern Food Therapy, whole food ingredients & a gentle cooking process to bring you the absolute best food possible. This combination is how we help nourish healthy pets & heal sick ones.

What is Eastern Food Therapy?
The short answer:
It’s the time-tested system developed over a thousand years that understands how to use whole foods to balance the body. It is proven to help heal & prevent disease so your pet can live a healthier, longer life! (And No, it’s not a bunch of hocus pocus…)
The longer answer:
EFT (or Eastern Food Therapy) Looks at the body as a whole to observe and comprehend your pet and their health. At its core, it seeks to recognize internal imbalances, so we can work to rebalance the body and mind. These principals guide us to utilize the inherent properties of whole food ingredients as tools to help our pets heal and prevent disease.
For instance, using barley & rabbit to cool the liver & calm excess internal heat, beets to fight inflammation & arthritis, or lamb & pumpkin to warm & increase circulation.
Simple food changes balance the subtle energies in your pet’s body, bringing about substantial health improvements.
It almost sounds too good to be true, but it isn’t!
The truth is:
- According to the World Health Organization, 60% of chronic disease is a consequence of industrialization: processed foods and a sedentary lifestyle.
- Similarly, the consequences of industrialization affect animals by initiating chronic disease in pets.
- Simple changes in diet and food alleviate many chronic pet health conditions.
TCVM Eastern Food Therapy is successfully used by TCVM (Traditional Chinese Veterinary Medicine) trained veterinarians worldwide.

Personalized Pet Nutrition
Food can either help heal and prevent disease or it can be the catalyst that causes it.
Want your pet to live a healthier, longer life? Instead of asking What does your pet like?
We ask: What Recipe would allow your pet to thrive?
Ingredient Transparency
CLEAN INGREDIENTS. SERIOUSLY…. STUFF YOU KNOW.
NO SYNTHETICS, ADDITIVES OR FILLERS. EVER!
Did you know that food is only beneficial if the body is able to absorb the nutrients within it? That’s why we’re taking it back to basics, using whole food ingredients as the foundational building blocks for our recipes.
We also cook it low and slow, carefully protecting the nutritional properties, which means your pet is eating REAL food in every bite. This allows us to create the most nourishing, species appropriate foods for your pet.

Only The Best For Our Pets & Yours
Did you know that food is only beneficial if the body is able to absorb the nutrients within it?
That’s why we’re taking it back to basics, using whole food ingredients as the foundational building blocks for our recipes. We also cook it low and slow, carefully protecting the nutritional properties, which means your pet is eating REAL food in every bite. This allows us to create the most nourishing, species appropriate foods for your pet.
Better than Homemade
How can something be better than homemade? Simple: It’s Complete & Balanced. What is complete & balanced? It means that your pet is getting the perfect proportions of vitamins, minerals, proteins, fats & carbs in every single meal.
We add species appropriate ingredients like organ meats & ground bones then gently make our food while protecting all those dog-gone awesome nutrients & finally lab test to ensure quality & safety. From our kitchen to yours – nutrition for a better life.
Just Real Food
Did you know that food is only beneficial if the body is able to absorb the nutrients within it?
So, we’re taking it back to basics – using whole food ingredients as the foundational building blocks for our recipes & carefully protecting their nutritional properties, which means your pet is eating REAL food in every bite. This allows us to create the most nourishing, species appropriate foods for your pet.
No Synthetics, additives or fillers. Ever.
When your pet eats highly processed food (aka kibble) – it may include additives and synthetics that aren’t usable by the body, resulting in grumbly bellies, itchy skin, huge poops, scooty butts & even illness.
This is why we take the time to carefully protect the naturally occurring vitamins and minerals and never, ever ever use artificial ingredients, synthetics or fillers. Because there is a difference between fed & nourished. Check out our ingredient list for yourself!